Is 2015 The Year Of The Unicorn?
The Wall Street Journal says it’s all because of Twilight Sparkle.
Hasbro has reportedly had $650 million in sales over the last year and they’re planning the release of another toy in the realm of the ponies. Dubbed “StarLily, My Magical Unicorn,” the new toy will cost you about $120 bucks. And it’s interactive too. It’s difficult not to suggest that this is just a pony rip-off, no doubt designed to cash in on the popularity of My Little Pony: Friendship is Magic, but will it work?
It doesn’t seem likely. Bronies are pretty faithful to the franchise and its characters, so it’s unlikely that we’ll buy the hype for a high-end unicorn that isn’t directly tied in to the MLP franchise in any way truly.
And to boot: What Brony has over $100 dollars to drop on one single figure? Does anyone?
Yet, Hasbro says they’ve predicted this unicorn trend. It’s no surprise really. What goes around always comes around in popular culture. Record albums, vinyl LPs, would be a prime example of such cultural fodder to surpass what has come after it culturally on the marketplace.
Is it a issue of quality or quanity? Or is there a nostalgia factor involved? Is this supposed trend in toy unicorns, the continued success of My Little Pony, vinyl LPs, all because of a generation’s desire to experience something missed out on?
Read the full Wall Street Journal article on “The Year of the Unicorn” HERE.