Children’s Fun Publishing launching Chinese My Little Pony Magazine
This magazine deal between Hasbro and Children’s Fun Publishing of China was announced at the opening of the 2015 China Licensing Expo.
James Walker, Hasbro’s vice president of brand licensing and publishing, stated, “Children and parents expect a wide array of products to match their daily routines based on brands with which they have strong affinity and recognition.”
This deal doesn’t affect the magazine in the United States, but it does show an expansion of love for the show across the world. This will help people globally enjoy the My Little Pony: Friendship is Magic magazine, and hopefully soon deals like this will be in all kinds of countries and languages.
“We have also been able to reach new audiences in the region though global licenses including Fyodor Golan’s My Little Pony Rainbow Wheel collection, which was recently showcased at a highly-praised pop-up store in Hong Kong.”
It seems Hasbro is dedicated to spreading the power of friendship throughout the globe and to reach as many fans of the show.
The 2015 China Licensing Expo also announced that Ferrero will bring My Little Pony characters to Kinder Joy products, along with Hasbro’s Transformers series.